Post by account_disabled on Feb 20, 2024 10:50:37 GMT
The rise of nano-influencers (those with 1,000 to 10,000 followers) and user-generated content (User Generated Content; UGC) does not slow down. In fact, nano-influencers are already making up90% of successful influencer marketing campaigns. Because the community considers nano-influencers more credible, the latter build your company's relationship with a niche audience. So you won't need to spend a lot of money on one campaign. Nanoinfluencer Source: hypeauditor.com Although macro-influencers have a huge number of followers, it is precisely this excessive number that prevents them from actively interacting with their audience.
Instead, nano-influencers, although they cannot boast of the number of followers, have a higher level of engagement. In addition, it is cheaper to cooperate with them. The effectiveness of cooperation with nano-influencers is emphasized byHootsuite, noting France Phone Number that a large number of followers does not guarantee a higher conversion rate. It is equally important to find a creator who will create quality content about your products or services. After all, UGC as an organic marketing tool forms a direct connection with real consumers. It develops a strong relationship between the company and the customer and helps to increase the sense of trust.
To effectively implement such a strategy, we recommend developing a system of rewards and incentives for those users who will create content about your company. It will become an additional motivation and help attract more content makers. SimultaneouslyHootsuite recommends monitoring UGC performanceusing codes UTM. To do this, assign each content creator their own unique links with UTM codes, and you will be able to track the visitors they send to your company's website. This way you will have a clear idea of the impact of UGC on your bottom line. Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail 6.
Instead, nano-influencers, although they cannot boast of the number of followers, have a higher level of engagement. In addition, it is cheaper to cooperate with them. The effectiveness of cooperation with nano-influencers is emphasized byHootsuite, noting France Phone Number that a large number of followers does not guarantee a higher conversion rate. It is equally important to find a creator who will create quality content about your products or services. After all, UGC as an organic marketing tool forms a direct connection with real consumers. It develops a strong relationship between the company and the customer and helps to increase the sense of trust.
To effectively implement such a strategy, we recommend developing a system of rewards and incentives for those users who will create content about your company. It will become an additional motivation and help attract more content makers. SimultaneouslyHootsuite recommends monitoring UGC performanceusing codes UTM. To do this, assign each content creator their own unique links with UTM codes, and you will be able to track the visitors they send to your company's website. This way you will have a clear idea of the impact of UGC on your bottom line. Subscribe to the hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail 6.